A Little Gratitude Goes a Long Way

by | Nov 21, 2022

A Little Gratitude Goes a Long Way Seems like ever since 2020, as the years have drawn to a close, I think back and say to myself “sheesh, what a year it’s been.” And this year is no different. From worries about inflation and the economy, to politics and the...

Unicorn Brand with Tracey Halama

by | Nov 17, 2022

Unicorn Brand with Tracey Halama (highlights from Episode #14 of the Gutsiest Brands podcast) Check out the latest lessons from our Gutsiest Brands podcast as GutCheck’s Chief Revenue Officer, Jess Gaedeke, sits down with Tracey Halama, CEO of Vital Proteins, a...

She Deserves More with Orion Brown

by | Nov 3, 2022

She Deserves More with Orion Brown (highlights from Episode #13 of the Gutsiest Brands podcast) Check out the latest lessons from our Gutsiest Brands podcast as GutCheck’s Chief Revenue Officer, Jess Gaedeke, sits down with Orion Brown, the mastermind behind...

Qualitative Research: Clothing The Numbers In Empathy

by | Oct 18, 2022

Qualitative Research: Clothing The Numbers In Empathy For some reason, and I’m not sure who led the charge here, but data and numbers run the show. Not emotion, not the N of 1 insight, not nuance—numbers.   Sure, X percentage of this target said they would be “highly...

Sail Away with Ellen Bradley

by | Oct 13, 2022

Sail Away with Ellen Bradley (highlights from Episode #12 of the Gutsiest Brands podcast) Check out the latest lessons from our Gutsiest Brands podcast as GutCheck’s CEO, Rob Wengel, sits down with PR and marketing maven, Ellen Bradley. They discuss making gutsy...

Live the Brand with Todd Smith

by | Sep 22, 2022

Live the Brand with Todd Smith (highlights from Episode #11 of the Gutsiest Brands podcast) Check out the latest lessons from our Gutsiest Brands podcast as GutCheck’s Chief Revenue Officer, Jess Gaedeke, sits down with Todd Smith, CMO of Traeger Grills. They talk...