by Mike Rudat | Apr 12, 2018
Messaging & Communication: Augmented Reality Solutions To build off of our previous posts about the definition and impact of augmented reality and some of the consumer insights into AR, we want to talk more about the messaging and communication side. Brands who...
by Mike Rudat | Apr 12, 2018
Measuring Consumer Preferences: Grids or MaxDiff? When it comes to measuring consumer preferences, there are a variety of research methods available. From conjoint analysis to simple survey questions, it can be difficult to know which option is right depending on...
by Mike Rudat | Apr 10, 2018
Consumer Feedback and Use Cases for Augmented Reality As we’ve mentioned, there’s more to know when it comes to augmented reality (AR), but not much has been done in the way of consumer insights to understand it. In our previous post in this series, we uncovered the...
by Mike Rudat | Apr 5, 2018
How to Prioritize Ideas Efficiently and Effectively Have you and your team ever found yourselves in a situation where the amount of ideas you’ve come up with during innovation or planning outweighs the resources you have to work on them? Or maybe you know what it...
by Mike Rudat | Apr 3, 2018
Augmented Reality: Understanding the Definition and Impact With all the talk around artificial intelligence, machine learning, and virtual reality (VR), it’s strange that augmented reality (AR) has somewhat slipped through the cracks. You may have first heard about AR...
by Mike Rudat | Apr 2, 2018
How to Grow Market Share: Using Data to Connect Strategy to Activation From communications, media, and entertainment to telecommunications and manufacturing, several industries have already seen the significant benefits of effectively leveraging big data solutions to...
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