by Mike Rudat | Mar 29, 2018
Throwback: 4 Product Line Challenges and How to Solve Them In case you missed it, earlier in 2018 we released a new research methodology around product line optimization. We know having the right product mix can easily make or break a business. But deciding exactly...
by Mike Rudat | Mar 27, 2018
Understanding Key Drivers Analysis Most people are likely familiar with what key drivers are in general. Usually, they describe any leading factor that can affect the performance of a business. And usually, key drivers tend to have more impact than other factors so a...
by Mike Rudat | Mar 22, 2018
Hybrid Market Research Examples After learning about what hybrid market research is, and how to design a hybrid study, we thought it’d be helpful to show some real-world examples of it in action. The two use cases below go into more detail into the practical...
by Mike Rudat | Mar 15, 2018
Technology That May One Day Impact Market Research We say that technology may one day impact market research, but it’s not just market research, because these technologies will have a lot of practical applications for a variety of industries from healthcare to media...
by Mike Rudat | Mar 13, 2018
Pairing Primary and Syndicated Market Research There are two important segments of market research. Currently, we focus most of our efforts on primary research methods, but we work with many clients and partners who also leverage syndicated research. Gathering...
by Mike Rudat | Mar 8, 2018
How Sparkling Water Flavors Were Prioritized in the U.K. and France Before launching a new product in an international market, it can be critical to learn what varieties are likely to be most successful there—especially when it comes to qualities, like flavors, that...
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