by Mike Rudat | Nov 28, 2017
4 Mistakes You Could be Making During Concept Testing Concept testing is a means of assessing consumer reactions to a new or modified product or service before launching it in the market. We already know how important it is, as the majority of new products entering...
by Mike Rudat | Nov 16, 2017
Why Speed Matters When Concept Testing A product team’s worst nightmare is realizing they won’t reach their deadline in time for a product launch. Often this impacts a variety of teams from product to marketing to engineering. Feelings of disappointment, panic, and...
by Mike Rudat | Nov 9, 2017
Types of Qualitative and Quantitative Research Questions The research process entails many different steps from selecting a methodology to reporting. An often overlooked area of the research process is the development of research questions. However, we take this part...
by Mike Rudat | Nov 7, 2017
Grocery E-Commerce Consumers: Who Are They? We previously conducted research on the e-commerce category centered around brand loyalty in the grocery and personal care categories. Results from that research showed that consumers tend to shop for the same brands online...
by Mike Rudat | Oct 26, 2017
5 Tips to Improve Data Quality in Surveys There’s nothing more deterring in research than finding out the data you’ve gathered is inaccurate or not what you expected. We define quality data as not only accurate or trustworthy, but also relevant— data can be reliable...
by Mike Rudat | Oct 24, 2017
How Market Research Shapes the User Experience (UX) Let’s set one thing straight, market research is not the only thing to factor into the user experience. There are a variety of tools and resources that user experience experts utilize— user research being one of...
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