by Mike Rudat | Sep 12, 2017
4 Steps to Determining a Price Post Concept Testing After you’ve developed a stellar product concept, how do you figure out how much your consumers are willing to pay for it? Pricing is a tough cookie to crack when it comes to product development. But getting it right...
by Mike Rudat | Sep 7, 2017
3 Market Research Trends Leading into 2018 In 2016, we saw trends surrounding mobile research, big data, wearable technology, personalization, and global reach. So far in 2017 we’ve seen some of those trends continue. But where the industry is headed has a significant...
by Mike Rudat | Aug 31, 2017
The Future of Machine Learning There’s a lot to cover when it comes to machine learning. We’ve previously talked about what machine learning is and how it relates to market research. But as technology continues to improve, and the possibilities for more sophisticated...
by Mike Rudat | Aug 30, 2017
Machine Learning in Market Research Obviously with all the talk about machine learning, it’s clear it has a significant impact on a variety of industries. One in particular is market research, but you probably already knew that. Our previous post in this series...
by Mike Rudat | Aug 29, 2017
What is Machine Learning? Machine learning is a trending topic, but few really understand it. It’s becoming more important to the way we conduct business, and through its ability to process and interpret data on an unimaginable scale, it’s clear why. It starts with...
by Mike Rudat | Aug 22, 2017
What Makes Women Feel Empowered? In recent years, messages of female empowerment have found a greater presence in popular culture. Many issues that affect women every day are prevalent in the news; lending increased awareness to female empowerment in politics, the...
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