How to Price Subscription Based Products

by | Jul 25, 2017

How to Price Subscription Based Products Many companies, not just software and technology, are entering the brave new world of bundling products or services together into a subscription. Take for example Blue Apron or Dollar Shave Club, who pioneered subscription...

How to Conduct Early Stage Testing in Tech

by | Jul 20, 2017

How to Conduct Early Stage Testing in Tech No matter the industry, no matter the business, every product manager has to develop new products. However, the ability to go from a product manager to a product innovator lies in the ability to conduct successful early stage...

A Day in the Life of a Market Researcher

by | Jul 18, 2017

A Day in the Life of a Market Researcher For most people, when they hear “I am a market researcher,” this is probably the image that comes to mind: But for those of us who hold the job title, the reality looks a lot more like this: OK, OK—maybe the job’s not...

Taking System 1 & 2 Thinking a Step Further

by | Jul 18, 2017

Taking System 1 & 2 Thinking a Step Further For quite some time researchers have been talking about System 1 & 2 Thinking and how it relates to consumers and market research. If you aren’t familiar with these systems you can think about it like the id and the...

Webinar Re-Cap: Innovative Solutions for Zero-Based Budgeting

by | Jul 11, 2017

Webinar Re-Cap: Innovative Solutions for Zero-Based Budgeting Companies are increasingly adopting zero-based budgeting practices— where departments must ask for and justify every dollar spent. As a result, teams have to be increasingly thoughtful and strategic about...