by Mike Rudat | Jun 29, 2017
Panel Vetting: The Online Dating of the Market Research World—#TBT Edition Is this person the right fit? Do they have what you’re looking for? Can they make the commitment? No, I’m not asking you to evaluate your date last night: I’m asking you to evaluate an online...
by Mike Rudat | Jun 22, 2017
How to Successfully Incorporate Design Thinking into Your Research Plan What do brands like Apple, Ikea, and Lamborghini all have in common? They all have pretty distinctive designs, and they’ve all been extremely successful. There’s no denying the consumer appeal of...
by Mike Rudat | Jun 8, 2017
Can You Accurately Identify a Leading Question? For most things in life, being a leader is really awesome. So awesome that we’re trained to take on this role from a very early age, whether it’s through the games we play (remember “Simon Says”?) or the books we read...
by Mike Rudat | May 18, 2017
The Cats of GutCheck Spring fever is starting to spread, and that means a lot of us are itching to get outside and stretch our legs. But for some, the urge for activity isn’t nearly as strong as the urge to just find a nice spot of sun and lay in it until someone...
by Mike Rudat | May 11, 2017
Consumers Like “Natural” Personal Care Products, But That Doesn’t Mean They Buy Them Creating and marketing personal care products requires brands to get pretty, well, personal with their customers. After all, these items are slathered on, ingested, or otherwise...
by Mike Rudat | Apr 27, 2017
A Great Concept Is a Focused Concept When it comes to getting feedback on your ideas and optimizing for product development and shopper marketing, there’s maybe nothing more important than crafting your concept. Concept testing is your chance to gather the consumer...
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