by Mike Rudat | Mar 7, 2017
The Brands Millennials Love and What They Have in Common When it comes to appealing to Millennials, brands should never underestimate the power of an emotional connection. This constantly evolving target audience is faced with more choice than any generation that...
by Mike Rudat | Mar 2, 2017
3 Qualitative Research Methods and How to Use Them Qualitative research can be invaluable when it comes to hearing the voice of your target audience. Whenever your team is faced with consumer insights or market intelligence that leaves you asking why, the best course...
by Mike Rudat | Feb 28, 2017
Gamification and Market Research As anyone who has uncovered a truly groundbreaking consumer insight can tell you, market research can be pretty fun. But as the industry continues to evolve and adapt to new technologies, the opportunities for making research more fun...
by Mike Rudat | Feb 14, 2017
Competitive Advantage: Forget Loyalty and Focus on Habit Loyalty is a beautiful thing. It’s always nice to know you can depend on someone to be there for you, take your side, and—if you’re a business—buy your product or use your service. But unlike your personal...
by Mike Rudat | Feb 9, 2017
Keep Online Respondents Engaged & Focused with Projective Techniques—#TBT Edition As online market research becomes more prevalent, respondent fatigue and burnout are also becoming more of an issue. In order to ensure you will receive rich, actionable consumer...
by Mike Rudat | Feb 2, 2017
3 Lessons Fantasy Football Can Teach You About Good Research Here’s the thing: Researchers are really, really good at Fantasy Football. As bad as many of us may be at sports in real life—imagine a gang of awkward adults holding clipboards and tripping over their...
Recent Comments