by Mike Rudat | Jan 31, 2017
Is the Novelty of Your Product Really Its Most Appealing Quality? When it comes to marketing your latest product or newest service, most marketers would follow a similar instinct: they would emphasize how fresh, innovative, and game-changing it is. In other words,...
by Mike Rudat | Jan 26, 2017
GutCheck By the Numbers We may already be a few weeks in to 2017, but we’re still riding a company-wide high off 2016. It was a pretty exciting year for GutCheck, full of new opportunities, meaningful growth, and plenty of Bagel Days. Beyond doubling our happy market...
by Mike Rudat | Jan 24, 2017
Best Practices in Researching Brand Perception and Equity There are a lot of ways to measure what makes a powerful business. Some gauge it by the salaries of employees or the company’s influence in the community. Others go by the numbers, certifying success with...
by Mike Rudat | Jan 17, 2017
How to Use Storytelling Techniques to Bring Your Research to Life Everybody loves a good story. But as anyone who has tried to address a room of people has probably observed, attention is a fickle and inconsistent resource. Neuroscience tells us that we do concentrate...
by Mike Rudat | Jan 3, 2017
Quick Service Restaurant Visitors Come for the Food, Not the Atmosphere For many of us, Quick Service Restaurants (QSRs) are a consistent part of daily routine. Whether you’re looking for a solid lunch option during the workday, or a quick dinner for your busy family,...
by Mike Rudat | Dec 29, 2016
The Dogs of GutCheck The holidays are all about spending time with family and loved ones. And here at GutCheck, some of the best times are spent with the furry, four-legged members of our families. So in the spirit of the season—and because we can’t help showing them...
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