by Mike Rudat | Jul 28, 2016
5 Myths About Online Respondents—Debunked Online market research can be the perfect solution for quick decision-making, gathering feedback on sensitive issues, or accessing in-the-moment reactions. However, the most important component of online research is often the...
by Mike Rudat | Jul 21, 2016
What Millennials and Gen Z Expect of Quick Service Restaurants As pioneers in the agile market research space, we know that people have been wanting things faster, cheaper, and better since about, well, forever. And just as timelines and budgets get smaller for brands...
by Mike Rudat | Jul 14, 2016
Sustainability: Why Eco-Friendly Marketing Isn’t Always Consumer-Friendly It’s been a whole decade since Al Gore brought the troubling effects of climate change to the cultural forefront with his documentary “An Inconvenient Truth.” Since then, scientists and...
by Mike Rudat | Jul 12, 2016
What’s the Point of Your Survey? Defining Goals and Understanding Metrics Surveys sound like they should be so easy. You ask your target audience a bunch of questions, they answer, and boom—consumer insights! But while the actual act of data collection may seem like a...
by Mike Rudat | Jul 5, 2016
The Art of Understanding Audience Segments in the Digital Age The process of dividing your target audience into segments based on their needs, attitudes, and usage is a practice as old as market research itself. But in the age of big data and the availability of...
by Mike Rudat | Jun 28, 2016
Why Market Research Is So Crucial to Your Startup Oh, startups. If you don’t work at one, you probably know someone who does. Though it feels like a new entrepreneur has struck gold every week, the reality is that only a fraction of such ventures even manage to...
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