by Mike Rudat | Jun 23, 2016
4 (More!) Kinds of Market Research Bias and How to Avoid Them Oh, hi there. Glad you could make it. Welcome back to our two-part series exploring eight kinds of bias that can affect your market research design as well as your respondents. If you haven’t already, you...
by Mike Rudat | Jun 21, 2016
4 Kinds of Market Research Bias and How to Avoid Them Like middle-aged relatives on Facebook, biases are pervasive and difficult to ignore. People can’t help but see the world through their own experiences and opinions, so it’s pretty difficult to not be a little...
by Mike Rudat | Jun 16, 2016
How to Use Data, Big and Small, to Build a Fully Integrated View of the Consumer The other day I was talking to a friend of mine who works for an advertising agency. She told me she was struggling with a new project because, while her clients seemed to know exactly...
by Mike Rudat | Jun 9, 2016
What Market Research Can Learn from Marketers: GRIT Commentary 2016 Big data has been embraced by the advertising industry over the last several years. With the ability to target consumers with media in more specific ways, the necessity and efficacy of big-data driven...
by Mike Rudat | May 31, 2016
How One Major Beauty Brand Avoided a Packaging Misstep Using Agile Market Research We’ve all heard the old saying, “beauty is only skin deep.” Well, the same goes for packaging: while an aesthetically appealing package may catch a consumer’s eye, it also needs to...
by Mike Rudat | May 26, 2016
No Contest Between Grocery Name Brands and Generics? Not Quite, Consumers Reveal You’re strolling down the aisle of your go-to grocery store and stop at the packaged mac and cheese. Do you go with that ol’ faithful brand in the blue box? Or do you choose the no-name...
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