by Mike Rudat | Feb 24, 2015
Learning to Maximize your Qualitative Research Results “Not everything that can be counted counts, and not everything that counts can be counted.” – Albert Einstein As a Math major, I was taught that numbers can explain everything in life. The truth of the matter is,...
by Mike Rudat | Feb 10, 2015
Top Research Challenges in Big Pharma It is the peak of this year’s flu season–and the GutCheck office has certainly not been immune to the new breed of bugs and viruses that go with this time of year. With all the coughing, sneezing, and sick days going around our...
by Mike Rudat | Oct 21, 2014
Market Research Myths: Part 1 Whether you are managing an existing brand or launching a new product or service, getting to commercial success can seem daunting. Sometimes you just need answers before you can proceed. When done correctly, market research can play a key...
by Mike Rudat | Sep 17, 2014
4 Reasons Agile Market Research is Critical Research. Refine. Improve. Win! Many times marketing teams are forced to choose to use their gut instinct instead of utilizing consumer insights. This is most likely because executives fear this type of research will be...
by Mike Rudat | Apr 23, 2014
4 Types of Qualitative Testing Methods When a researcher has multiple concepts or products to test, they often turn to us to help design the research to optimize their insights. In doing so, we have to make the choice between several different qualitative testing...
by Mike Rudat | Sep 13, 2013
Research Best Practice: Avoiding Confirmation Bias One of the key skills in the sphere of market research and consumer insights is avoiding bias in the research. As we know, bias is a result of subjectivity. It’s the personal subjective lens used to view the world and...
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