by Mike Rudat | Aug 9, 2016
FAQs About Online Quantitative and Qualitative Research We get a lot of questions about conducting quantitative and qualitative research online. For some companies and agencies, the thought of combining two market research methods without seeing any respondents in...
by Mike Rudat | Aug 2, 2016
How to Conduct Market Research for a Product That Doesn’t Exist (Yet!) It’s been a little while now since the passing of the inimitable Steve Jobs, and questions were swirling about the future of Apple without him. While we can’t speak to Apple’s current market...
by Mike Rudat | Jul 28, 2016
5 Myths About Online Respondents—Debunked Online market research can be the perfect solution for quick decision-making, gathering feedback on sensitive issues, or accessing in-the-moment reactions. However, the most important component of online research is often the...
by Mike Rudat | Jul 12, 2016
What’s the Point of Your Survey? Defining Goals and Understanding Metrics Surveys sound like they should be so easy. You ask your target audience a bunch of questions, they answer, and boom—consumer insights! But while the actual act of data collection may seem like a...
by Mike Rudat | Jul 5, 2016
The Art of Understanding Audience Segments in the Digital Age The process of dividing your target audience into segments based on their needs, attitudes, and usage is a practice as old as market research itself. But in the age of big data and the availability of...
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