FAQs About Online Quantitative and Qualitative Research

FAQs About Online Quantitative and Qualitative Research We get a lot of questions about conducting quantitative and qualitative research online. For some companies and agencies, the thought of combining two market research methods without seeing any respondents in...

5 Myths About Online Respondents—Debunked

5 Myths About Online Respondents—Debunked Online market research can be the perfect solution for quick decision-making, gathering feedback on sensitive issues, or accessing in-the-moment reactions. However, the most important component of online research is often the...

The Art of Understanding Audience Segments in the Digital Age

The Art of Understanding Audience Segments in the Digital Age The process of dividing your target audience into segments based on their needs, attitudes, and usage is a practice as old as market research itself. But in the age of big data and the availability of...