by Mike Rudat | Jun 28, 2016
Why Market Research Is So Crucial to Your Startup Oh, startups. If you don’t work at one, you probably know someone who does. Though it feels like a new entrepreneur has struck gold every week, the reality is that only a fraction of such ventures even manage to...
by Mike Rudat | Jun 23, 2016
4 (More!) Kinds of Market Research Bias and How to Avoid Them Oh, hi there. Glad you could make it. Welcome back to our two-part series exploring eight kinds of bias that can affect your market research design as well as your respondents. If you haven’t already, you...
by Mike Rudat | Jun 21, 2016
4 Kinds of Market Research Bias and How to Avoid Them Like middle-aged relatives on Facebook, biases are pervasive and difficult to ignore. People can’t help but see the world through their own experiences and opinions, so it’s pretty difficult to not be a little...
by Mike Rudat | Jun 16, 2016
How to Use Data, Big and Small, to Build a Fully Integrated View of the Consumer The other day I was talking to a friend of mine who works for an advertising agency. She told me she was struggling with a new project because, while her clients seemed to know exactly...
by Mike Rudat | May 24, 2016
Tapping into Both System 1 & 2 Thinking: Shopper Insights Thanks to Nobel Prize Winner Daniel Kahneman’s Thinking Fast and Slow, we know System 1 and System 2 Thinking run concurrently and work together to make consumer decisions. (And if you didn’t know that,...
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