by Mike Rudat | May 10, 2016
3 Digital Market Research Best Practices as Told by Beyoncé GIFs I’ll be honest—I’ve had a file of Beyoncé gifs sitting on my desktop for months and when the opportunity to write this blog came along I might have celebrated with a poorly executed Single Ladies dance....
by Mike Rudat | Jan 19, 2016
Fellow Researchers Tell Us How They Use Agile Research and What It Means to Them Earlier this winter, we fielded a study about the state of agile market research. We spoke to a total of 269 researchers from a variety of countries, industries, and departments with...
by Mike Rudat | Jan 6, 2016
Making the Move from In-Person to Online Research After having spent more than 10 years in the in-person research world, conducting essentially every task imaginable, making the move to the online research arena was a big change. I was prepared for some of the...
by Mike Rudat | Dec 2, 2015
The Dos and Don’ts of Effective Discussion Guide Writing, Part 2: Wording and Language Writing and designing a good discussion guide is crucial for any research study. From question order to language used, there are several factors to consider in order for the...
by Mike Rudat | Oct 13, 2015
The Dos and Don’ts of Effective Discussion Guide Writing, Part 1: Question Order Writing and designing a good discussion guide is crucial for any research study. From question order to language used, there are several factors to consider in order for the study...
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