by Mike Rudat | Aug 16, 2016
Iterative and Evolutionary Development: How Agile Market Research Combines the Best of Both Worlds When tech-savvy individuals hear a process described as “agile,” their first thought may be of software development. Agile software development has come to define the...
by Mike Rudat | Jun 28, 2016
Why Market Research Is So Crucial to Your Startup Oh, startups. If you don’t work at one, you probably know someone who does. Though it feels like a new entrepreneur has struck gold every week, the reality is that only a fraction of such ventures even manage to...
by Mike Rudat | Jun 9, 2016
What Market Research Can Learn from Marketers: GRIT Commentary 2016 Big data has been embraced by the advertising industry over the last several years. With the ability to target consumers with media in more specific ways, the necessity and efficacy of big-data driven...
by Mike Rudat | Jan 19, 2016
Fellow Researchers Tell Us How They Use Agile Research and What It Means to Them Earlier this winter, we fielded a study about the state of agile market research. We spoke to a total of 269 researchers from a variety of countries, industries, and departments with...
by Mike Rudat | Nov 10, 2015
Healthy vs. Indulgent Foods: Consumers in the U.S., China, and Brazil Help Us Identify Differences and Similarities Among Countries As we head into the holiday season, most of us are surrounded by food. Whether it’s a Halloween office party, a Thanksgiving potluck, or...
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