4 Mistakes You Could be Making During Concept Testing

by | Nov 28, 2017

4 Mistakes You Could be Making During Concept Testing Concept testing is a means of assessing consumer reactions to a new or modified product or service before launching it in the market. We already know how important it is, as the majority of new products entering...

4 Steps to Determining a Price Post Concept Testing

by | Sep 12, 2017

4 Steps to Determining a Price Post Concept Testing After you’ve developed a stellar product concept, how do you figure out how much your consumers are willing to pay for it? Pricing is a tough cookie to crack when it comes to product development. But getting it right...