Company seeks to leverage Rob Wengel’s unique background in growth-based organizations to strengthen client relationships  

GutCheck, a pioneer in agile audience intelligence, today announced the addition of Rob Wengel to its Board of Directors. Wengel’s significant experience in leading consumer insights, innovation, and big data organizations will provide valuable focus and expertise to help GutCheck enhance its partnerships with clients and closely align its business to client needs, with an eye toward accelerating growth.

CEO Matt Warta said: “We’re delighted to welcome Rob as our newest board member. His experience and leadership in both the market research industry and advising innovative companies will be instrumental in our continued effort to bring value to our clients.”

Rob Wengel is the Founder and Principal of Experience Innovation, a consulting firm focused on growth strategy, innovation, brand building, and insights. Most recently, Wengel led Kantar, North America’s Innovation Practice and TNS business. Prior to that, he was an executive in various roles at Nielsen, including leading BASES, North America. Wengel has held a variety of senior marketing and sales positions at top tier companies, including Procter & Gamble. Wengel’s experience will be invaluable as GutCheck strengthens and evolves its mission of bringing actionable insights to audiences to help them meet their business objectives. 

“I am thrilled to be joining the board of this innovative company. GutCheck is leading the industry by applying agile methods to audience intelligence to help clients get customer-centric strategies to market quickly and with better outcomes,” Wengel said.