Persona Connector

Bringing Immediate Actionability To Persona Development through Enriched Audience Understanding

GutCheck’s Persona Connector keeps your consumers and users at the forefront of every decision you make. By combining implicit and explicit measurements, we provide a deep foundational understanding of your key personas by focusing on psychology and needs and recommending how you can take action in a quick and cost-effective manner. 

Isolate the Insights Most Important to You

GutCheck’s Persona Connector provides immediate actionable recommendations, no matter what role you play within your organization. 

Consumer Insights

Provides a comprehensive, foundational understanding of your audience to fuel a more strategic and forward-looking insights roadmap. 

Product Innovation

By determining your audience’s core needs within context of their personality type, Persona Connector identifies opportunity areas to inform your organization’s product roadmap across the entire innovation cycle. 


Get insights on not just what to say, but how to say it, so messaging will engage and resonate with your target audience based on their unique personality profile. 


Isolate brand imagery and tonality that resonates most with your target user or consumer to guide campaign development. 


Gain prescriptive guidance for media placement, including targetable channels and times, for optimal engagement.

    Helpful Resources

    Persona Connector

    Overview Document

    Persona Connector Overview

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    Case Study

    Nestlé Modern Health

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    Case Study


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