by Mike Rudat | Oct 10, 2017
Webinar Recap: Keeping Up with Your Consumers – Adding Agility to Attitudes & Usage Studies Did you know 85% of fast-moving consumer goods fail within 2 years of launch? As consumers continue to expect new innovations sooner and sooner, brands need to learn...
by Mike Rudat | Oct 5, 2017
How a Craft Brewery Took Their Research a Step Further We previously conducted research for a small craft brewery, Alpine Dog Brewing, located in Denver, Colorado. Originally, Alpine reached out to GutCheck for help choosing a new label design for their 2018 product...
by Mike Rudat | Oct 3, 2017
Data Visualization: Qualitative vs. Quantitative The way in which researchers approach data visualization can have a significant impact on how provoking and far-reaching insights can be. Visualizing data in the right way allows for others to comprehend insights...
by Mike Rudat | Sep 21, 2017
Millennial Health and Fitness App Users and What they Want Millennials today are increasingly interested in maintaining a balanced and healthy lifestyle. A variety of brands are looking to access this segment of consumers by creating apps and other tools to help them...
by Mike Rudat | Sep 19, 2017
A Better Method of Feature Prioritization Prioritizing products for development in itself is already a challenging process. Prioritizing the features within those products can be just as difficult. When it comes to software or other technology developments, feature...
by Mike Rudat | Sep 14, 2017
How a Small Craft Beer Brand Utilized Agile Research to Test New Label Designs A Colorado brewing company, Alpine Dog Brewing, reached out to GutCheck about how to test new designs for their can and bottle offerings. With the competitive landscape in the current craft...
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