by Mike Rudat | Jan 12, 2016
Case Study: How a Major Technology Company Used Agile Research to Prioritize and Refine App Names for German and U.S. Markets It’s no secret that the nature of the technology industry requires speed, iteration, and user feedback when it comes to creating and launching...
by Mike Rudat | Jan 6, 2016
Making the Move from In-Person to Online Research After having spent more than 10 years in the in-person research world, conducting essentially every task imaginable, making the move to the online research arena was a big change. I was prepared for some of the...
by Mike Rudat | Dec 2, 2015
The Dos and Don’ts of Effective Discussion Guide Writing, Part 2: Wording and Language Writing and designing a good discussion guide is crucial for any research study. From question order to language used, there are several factors to consider in order for the...
by Mike Rudat | Nov 17, 2015
Shopper Insights: Cold & Flu Medicine – If your coworker’s persistent sniffles didn’t already tip you off (yes, Ashley, we can all hear you), I have some bad news: it’s cold and flu season. The occasion got us thinking about how consumers typically...
by Mike Rudat | Nov 10, 2015
Healthy vs. Indulgent Foods: Consumers in the U.S., China, and Brazil Help Us Identify Differences and Similarities Among Countries As we head into the holiday season, most of us are surrounded by food. Whether it’s a Halloween office party, a Thanksgiving potluck, or...
by Mike Rudat | Oct 13, 2015
The Dos and Don’ts of Effective Discussion Guide Writing, Part 1: Question Order Writing and designing a good discussion guide is crucial for any research study. From question order to language used, there are several factors to consider in order for the study...
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