by Mike Rudat | Oct 24, 2017
How Market Research Shapes the User Experience (UX) Let’s set one thing straight, market research is not the only thing to factor into the user experience. There are a variety of tools and resources that user experience experts utilize— user research being one of...
by Mike Rudat | Sep 12, 2017
4 Steps to Determining a Price Post Concept Testing After you’ve developed a stellar product concept, how do you figure out how much your consumers are willing to pay for it? Pricing is a tough cookie to crack when it comes to product development. But getting it right...
by Mike Rudat | Apr 6, 2017
Nestlé Offers Some Agile Best Practices for New Product Development When innovation is your job, you’re always looking for opportunities to improve. And for Derron Wrubel, Innovation Consultant in Consumer & Marketplace Insights at Nestlé USA, the area with the...
by Mike Rudat | Aug 2, 2016
How to Conduct Market Research for a Product That Doesn’t Exist (Yet!) It’s been a little while now since the passing of the inimitable Steve Jobs, and questions were swirling about the future of Apple without him. While we can’t speak to Apple’s current market...
by Mike Rudat | Jun 28, 2016
Why Market Research Is So Crucial to Your Startup Oh, startups. If you don’t work at one, you probably know someone who does. Though it feels like a new entrepreneur has struck gold every week, the reality is that only a fraction of such ventures even manage to...
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