by Mike Rudat | Apr 14, 2016
4 Research Pitfalls in the Beauty Industry and Tips to Avoid Them The beauty industry is changing quickly and drastically. The way we think about the industry as a whole is always changing and companies need to keep up with the constant shifts in consumers’ needs and...
by Mike Rudat | Jan 19, 2016
Fellow Researchers Tell Us How They Use Agile Research and What It Means to Them Earlier this winter, we fielded a study about the state of agile market research. We spoke to a total of 269 researchers from a variety of countries, industries, and departments with...
by Mike Rudat | Jan 6, 2016
Making the Move from In-Person to Online Research After having spent more than 10 years in the in-person research world, conducting essentially every task imaginable, making the move to the online research arena was a big change. I was prepared for some of the...
by Mike Rudat | Sep 15, 2015
5 Qualities of a Great Online Moderator A competent moderator of an in-person focus group can be as rare as a humid day in Denver. By necessity, the great in-person moderator is an amalgam of a therapist, a priest, and kindergarten teacher. The delicate social...
by Mike Rudat | Aug 18, 2015
The Importance of Iteration Throughout Each Stage of Development: How to Avoid Insanity Innovation and iteration go hand in hand. But before we get into the nitty gritty, let’s set the stage with sports. In my former life, I was a volleyball player. For 15+ years,...
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