by Mike Rudat | Sep 13, 2013
Research Best Practice: Avoiding Confirmation Bias One of the key skills in the sphere of market research and consumer insights is avoiding bias in the research. As we know, bias is a result of subjectivity. It’s the personal subjective lens used to view the world and...
by Mike Rudat | Aug 28, 2013
How Agile is Paying Off in Software Development AND Market Research For those of you who are new to this blog, you’re probably asking yourself, “What’s with this Agile stuff and how in the heck does it apply to market research?” I’m glad you asked, because the...
by Mike Rudat | Apr 24, 2012
Extra Support: Avoiding Double-Barreled Questions In market research, it’s important to get the clearest, most truthful answers you can from respondents in your interviews and quantitative surveys. This is a tall order as it is, but it grows even taller when you...
by Mike Rudat | Sep 23, 2011
I don’t think that word means what you think it means. Throughout The Princess Bride, the evil Vizzini (Wallace Shawn) states that things are “INCONCEIVABLE!” Eventually, there’s this wonderful part (actually there are about a million wonderful parts to The...
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