by Mike Rudat | Jun 19, 2019
Research Best Practice: Concept Testing and Optimization One of the most common types of research our clients conduct is concept testing and optimization. As you may know, this is the process of obtaining consumer responses to a product idea and using it to improve...
by Mike Rudat | May 8, 2019
5 Pitfalls in Quantitative Research and How to Avoid Them Updated May 8th, 2019. Quantitative research is inherently risky. Though it’s true that numbers don’t lie, the people who gather, analyze, and interpret them are quite capable of fudging the facts every now and...
by Mike Rudat | Feb 13, 2018
How the Internet of Things Is Changing Most of the initial talk around the Internet of Things (IoT) emerged in the early 2000’s with the adoption of wireless internet. The first signs of the IoT started with RFID or radio frequency identification of packages and...
by Mike Rudat | Dec 12, 2017
How to Choose the Right Quantitative Data Visualization You’ve carefully conducted research with the right target market and the right questions—now your job is done, right? Wrong. Now you need to choose the right data visualizations to depict the results. The...
by Mike Rudat | Nov 28, 2017
4 Mistakes You Could be Making During Concept Testing Concept testing is a means of assessing consumer reactions to a new or modified product or service before launching it in the market. We already know how important it is, as the majority of new products entering...
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