by Mike Rudat | Sep 13, 2013
Research Best Practice: Avoiding Confirmation Bias One of the key skills in the sphere of market research and consumer insights is avoiding bias in the research. As we know, bias is a result of subjectivity. It’s the personal subjective lens used to view the world and...
by Mike Rudat | Apr 24, 2012
Extra Support: Avoiding Double-Barreled Questions In market research, it’s important to get the clearest, most truthful answers you can from respondents in your interviews and quantitative surveys. This is a tall order as it is, but it grows even taller when you...
by Mike Rudat | Sep 23, 2011
I don’t think that word means what you think it means. Throughout The Princess Bride, the evil Vizzini (Wallace Shawn) states that things are “INCONCEIVABLE!” Eventually, there’s this wonderful part (actually there are about a million wonderful parts to The...
by Mike Rudat | May 5, 2011
Qualitative vs. Quantitative Research Studies: Market Research 101 Quantitative research, in its most basic form, boils down to numbers: The idea is to ask a question of enough people to statistically estimate the general viewpoints of a large population. That is to...
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