3 Qualitative Research Methods and How to Use Them

by | Mar 2, 2017

3 Qualitative Research Methods and How to Use Them Qualitative research can be invaluable when it comes to hearing the voice of your target audience. Whenever your team is faced with consumer insights or market intelligence that leaves you asking why, the best course...

Competitive Advantage: Forget Loyalty and Focus on Habit

by | Feb 14, 2017

Competitive Advantage: Forget Loyalty and Focus on Habit Loyalty is a beautiful thing. It’s always nice to know you can depend on someone to be there for you, take your side, and—if you’re a business—buy your product or use your service. But unlike your personal...

3 Lessons Fantasy Football Can Teach You About Good Research

by | Feb 2, 2017

3 Lessons Fantasy Football Can Teach You About Good Research Here’s the thing: Researchers are really, really good at Fantasy Football. As bad as many of us may be at sports in real life—imagine a gang of awkward adults holding clipboards and tripping over their...

Best Practices in Researching Brand Perception and Equity

by | Jan 24, 2017

Best Practices in Researching Brand Perception and Equity There are a lot of ways to measure what makes a powerful business. Some gauge it by the salaries of employees or the company’s influence in the community. Others go by the numbers, certifying success with...