by Mike Rudat | Oct 2, 2019
Market Analytics vs. Market Research: What’s the Difference? Understanding the market is the key to any successful business, but there are many different ways to ultimately gain that market intelligence. From focus groups to big data, the methodologies can vary...
by Mike Rudat | Mar 28, 2017
Are Your Claims of Authenticity Having the Opposite Effect? “Branding is no longer what we tell the consumer; it is what the consumers tell each other it is.” — Co-Founder, Intuit After decades of exposure to the advertising industry’s various tactics,...
by Mike Rudat | Mar 16, 2017
Are Consumers Getting Overwhelmed by Choice? If you’ve never been overwhelmed by choice, then you’ve never tried ordering at the Cheesecake Factory. The menu is long, filled with pages on pages of drool-worthy options, and making a quick decision is almost impossible....
by Mike Rudat | Mar 7, 2017
The Brands Millennials Love and What They Have in Common When it comes to appealing to Millennials, brands should never underestimate the power of an emotional connection. This constantly evolving target audience is faced with more choice than any generation that...
by Mike Rudat | Jan 31, 2017
Is the Novelty of Your Product Really Its Most Appealing Quality? When it comes to marketing your latest product or newest service, most marketers would follow a similar instinct: they would emphasize how fresh, innovative, and game-changing it is. In other words,...
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