by Mike Rudat | Jun 19, 2019
Research Best Practice: Concept Testing and Optimization One of the most common types of research our clients conduct is concept testing and optimization. As you may know, this is the process of obtaining consumer responses to a product idea and using it to improve...
by Mike Rudat | Oct 24, 2017
How Market Research Shapes the User Experience (UX) Let’s set one thing straight, market research is not the only thing to factor into the user experience. There are a variety of tools and resources that user experience experts utilize— user research being one of...
by Mike Rudat | Aug 18, 2015
The Importance of Iteration Throughout Each Stage of Development: How to Avoid Insanity Innovation and iteration go hand in hand. But before we get into the nitty gritty, let’s set the stage with sports. In my former life, I was a volleyball player. For 15+ years,...
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