by Mike Rudat | Sep 12, 2017
4 Steps to Determining a Price Post Concept Testing After you’ve developed a stellar product concept, how do you figure out how much your consumers are willing to pay for it? Pricing is a tough cookie to crack when it comes to product development. But getting it right...
by Mike Rudat | Aug 18, 2015
The Importance of Iteration Throughout Each Stage of Development: How to Avoid Insanity Innovation and iteration go hand in hand. But before we get into the nitty gritty, let’s set the stage with sports. In my former life, I was a volleyball player. For 15+ years,...
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