by Mike Rudat | Jul 5, 2016
The Art of Understanding Audience Segments in the Digital Age The process of dividing your target audience into segments based on their needs, attitudes, and usage is a practice as old as market research itself. But in the age of big data and the availability of...
by Mike Rudat | Jun 23, 2016
4 (More!) Kinds of Market Research Bias and How to Avoid Them Oh, hi there. Glad you could make it. Welcome back to our two-part series exploring eight kinds of bias that can affect your market research design as well as your respondents. If you haven’t already, you...
by Mike Rudat | Jun 21, 2016
4 Kinds of Market Research Bias and How to Avoid Them Like middle-aged relatives on Facebook, biases are pervasive and difficult to ignore. People can’t help but see the world through their own experiences and opinions, so it’s pretty difficult to not be a little...
by Mike Rudat | Jun 9, 2016
What Market Research Can Learn from Marketers: GRIT Commentary 2016 Big data has been embraced by the advertising industry over the last several years. With the ability to target consumers with media in more specific ways, the necessity and efficacy of big-data driven...
by Mike Rudat | May 24, 2016
Tapping into Both System 1 & 2 Thinking: Shopper Insights Thanks to Nobel Prize Winner Daniel Kahneman’s Thinking Fast and Slow, we know System 1 and System 2 Thinking run concurrently and work together to make consumer decisions. (And if you didn’t know that,...
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