by Mike Rudat | May 28, 2015
Worried About Questionnaire Bias? 3 Guidelines To Ensure Your Quantitative Results Are Valid The questionnaire for a quantitative study sets the stage for the research and results that will follow – far more than any other step of the process. The most important...
by Mike Rudat | May 26, 2015
But Why? – The Importance of Exploratory Research A good research or insights professional has a lot in common with an overly inquisitive child. That’s not meant as an insult – bear with me here. They can sound like a broken record asking “Why? But Why? Why?”...
by Mike Rudat | Feb 24, 2015
Learning to Maximize your Qualitative Research Results “Not everything that can be counted counts, and not everything that counts can be counted.” – Albert Einstein As a Math major, I was taught that numbers can explain everything in life. The truth of the matter is,...
by Mike Rudat | Apr 23, 2014
4 Types of Qualitative Testing Methods When a researcher has multiple concepts or products to test, they often turn to us to help design the research to optimize their insights. In doing so, we have to make the choice between several different qualitative testing...
by Mike Rudat | Sep 13, 2013
Research Best Practice: Avoiding Confirmation Bias One of the key skills in the sphere of market research and consumer insights is avoiding bias in the research. As we know, bias is a result of subjectivity. It’s the personal subjective lens used to view the world and...
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