by Mike Rudat | May 8, 2019
5 Pitfalls in Quantitative Research and How to Avoid Them Updated May 8th, 2019. Quantitative research is inherently risky. Though it’s true that numbers don’t lie, the people who gather, analyze, and interpret them are quite capable of fudging the facts every now and...
by Mike Rudat | Dec 12, 2017
How to Choose the Right Quantitative Data Visualization You’ve carefully conducted research with the right target market and the right questions—now your job is done, right? Wrong. Now you need to choose the right data visualizations to depict the results. The...
by Mike Rudat | Nov 28, 2017
4 Mistakes You Could be Making During Concept Testing Concept testing is a means of assessing consumer reactions to a new or modified product or service before launching it in the market. We already know how important it is, as the majority of new products entering...
by Mike Rudat | Nov 9, 2017
Types of Qualitative and Quantitative Research Questions The research process entails many different steps from selecting a methodology to reporting. An often overlooked area of the research process is the development of research questions. However, we take this part...
by Mike Rudat | Oct 10, 2017
Webinar Recap: Keeping Up with Your Consumers – Adding Agility to Attitudes & Usage Studies Did you know 85% of fast-moving consumer goods fail within 2 years of launch? As consumers continue to expect new innovations sooner and sooner, brands need to learn...
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