The Brands Millennials Love and What They Have in Common

by | Mar 7, 2017

The Brands Millennials Love and What They Have in Common When it comes to appealing to Millennials, brands should never underestimate the power of an emotional connection. This constantly evolving target audience is faced with more choice than any generation that...

3 Qualitative Research Methods and How to Use Them

by | Mar 2, 2017

3 Qualitative Research Methods and How to Use Them Qualitative research can be invaluable when it comes to hearing the voice of your target audience. Whenever your team is faced with consumer insights or market intelligence that leaves you asking why, the best course...

Competitive Advantage: Forget Loyalty and Focus on Habit

by | Feb 14, 2017

Competitive Advantage: Forget Loyalty and Focus on Habit Loyalty is a beautiful thing. It’s always nice to know you can depend on someone to be there for you, take your side, and—if you’re a business—buy your product or use your service. But unlike your personal...

Millennials Are Changing—So Should the Way You Research Them

by | Sep 22, 2016

Millennials Are Changing—So Should the Way You Research Them Millennials are a weird bunch. Not because they themselves are particularly odd, but because they were born and raised in a world unlike any we’ve lived in before: one filled with personal computers,...