by Mike Rudat | Sep 6, 2016
Easy, Entertaining, Effective: Apps Need to be More than Innovative to Stand Out As smartphone sales continue to rise, it’s no wonder that the accompanying app landscape feels pretty crowded. Though Americans aren’t downloading new apps as often, revenue has...
by Mike Rudat | Jul 21, 2016
What Millennials and Gen Z Expect of Quick Service Restaurants As pioneers in the agile market research space, we know that people have been wanting things faster, cheaper, and better since about, well, forever. And just as timelines and budgets get smaller for brands...
by Mike Rudat | Jul 5, 2016
The Art of Understanding Audience Segments in the Digital Age The process of dividing your target audience into segments based on their needs, attitudes, and usage is a practice as old as market research itself. But in the age of big data and the availability of...
by Mike Rudat | Jun 28, 2016
Why Market Research Is So Crucial to Your Startup Oh, startups. If you don’t work at one, you probably know someone who does. Though it feels like a new entrepreneur has struck gold every week, the reality is that only a fraction of such ventures even manage to...
by Mike Rudat | May 24, 2016
Tapping into Both System 1 & 2 Thinking: Shopper Insights Thanks to Nobel Prize Winner Daniel Kahneman’s Thinking Fast and Slow, we know System 1 and System 2 Thinking run concurrently and work together to make consumer decisions. (And if you didn’t know that,...
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