by Mike Rudat | Jan 12, 2016
Case Study: How a Major Technology Company Used Agile Research to Prioritize and Refine App Names for German and U.S. Markets It’s no secret that the nature of the technology industry requires speed, iteration, and user feedback when it comes to creating and launching...
by Mike Rudat | Nov 10, 2015
Healthy vs. Indulgent Foods: Consumers in the U.S., China, and Brazil Help Us Identify Differences and Similarities Among Countries As we head into the holiday season, most of us are surrounded by food. Whether it’s a Halloween office party, a Thanksgiving potluck, or...
by Mike Rudat | Sep 22, 2015
Parents Weigh In: The Most Sought-After Characteristics When It Comes to Buying Toys for Their Children Do you remember your favorite toys from the 80s and/or 90s? Or maybe a commercial for a toy that you can still sing the tune to? (“My buddy, my buddy, wherever I...
by Steve Ward | Aug 11, 2015
6 Tips for Conducting Successful Research in Japan As online resources continue to grow, international research continues to become a doable option for researchers, no matter the budget or the size of the brand. But there is still one large obstacle that can hinder...
by Mike Rudat | Jul 14, 2015
3 Reasons Your Company May Want to Consider Jumping on the Monthly Subscription Box Bandwagon [When I receive my monthly box in the mail] I am like a kid at Christmas excited to unwrap and get their favorite toy. Love the anticipation and getting things. –...
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