Reflections From An Empathetic Insights Partner

Reflections From An Empathetic Insights Partner An Open Letter From GutCheck’s CEO, Rob Wengel This week, with Thanksgiving fast approaching and at the end of a year which has seen a lot of exciting evolution at GutCheck, I took some time to share a few thoughts with...

Confessions of a Former Brand Market Research Leader – Part I

Confessions of a Former Brand Market Research Leader – Part I Trained anthropologist turned career brand market researcher for one of the most well-known CPG companies in the US, Campbell Soup Company, Ciara O’Connell recently joined GutCheck as Director of...