by Mike Rudat | Dec 16, 2021
Diversity, Equity and Inclusion: How GutCheck thinks about DEI in terms of Agile HXI and Product Development Strategy Diversity, Equity and Inclusion (DEI) has, wonderfully, garnered a great deal of attention in the business world over the past year. Appreciation and...
by Mike Rudat | Nov 18, 2021
Reflections From An Empathetic Insights Partner An Open Letter From GutCheck’s CEO, Rob Wengel This week, with Thanksgiving fast approaching and at the end of a year which has seen a lot of exciting evolution at GutCheck, I took some time to share a few thoughts with...
by Mike Rudat | Nov 16, 2021
Empathy isn’t Found in Templates – Why Service Planning Matters Let’s face it, 2021 has been a wild year. With so many clients experiencing high levels of turnover, juggling constantly changing research questions, and entering the busiest time for our...
by Mike Rudat | Aug 31, 2021
Confessions of a Former Brand Market Research Leader – Part II Picking up where we left off in Part I of Ciara O’Connell’s brand market research leader confessional, here is Part II. If you missed Part I, you can read it here. Q. ‘Empathy’ has become...
by Mike Rudat | Aug 26, 2021
Our Latest Intellectual Spark: The Best of Brand Case Studies, Brand Attachment Research and the Importance of Product Innovation Here is a curated offering of articles that are creating industry buzz: Your Consumers Are Not Always Who You Think They Are: Find out...
by Mike Rudat | Aug 16, 2021
Confessions of a Former Brand Market Research Leader – Part I Trained anthropologist turned career brand market researcher for one of the most well-known CPG companies in the US, Campbell Soup Company, Ciara O’Connell recently joined GutCheck as Director of...
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