by Mike Rudat | Mar 16, 2017
Are Consumers Getting Overwhelmed by Choice? If you’ve never been overwhelmed by choice, then you’ve never tried ordering at the Cheesecake Factory. The menu is long, filled with pages on pages of drool-worthy options, and making a quick decision is almost impossible....
by Mike Rudat | Jul 14, 2016
Sustainability: Why Eco-Friendly Marketing Isn’t Always Consumer-Friendly It’s been a whole decade since Al Gore brought the troubling effects of climate change to the cultural forefront with his documentary “An Inconvenient Truth.” Since then, scientists and...
by Mike Rudat | May 24, 2016
Tapping into Both System 1 & 2 Thinking: Shopper Insights Thanks to Nobel Prize Winner Daniel Kahneman’s Thinking Fast and Slow, we know System 1 and System 2 Thinking run concurrently and work together to make consumer decisions. (And if you didn’t know that,...
by Mike Rudat | Mar 22, 2016
Shopper Insights: What’s Happening in the Aisles? It was invaluable to have people take pictures in the store. The verbatims were amazing, very powerful. Finding the right audience was key. Everyone was articulate and would readily share their experience with...
by Mike Rudat | Nov 17, 2015
Shopper Insights: Cold & Flu Medicine – If your coworker’s persistent sniffles didn’t already tip you off (yes, Ashley, we can all hear you), I have some bad news: it’s cold and flu season. The occasion got us thinking about how consumers typically...
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