by Mike Rudat | Jan 16, 2018
Online Retail Trends to Expect in 2018 Both online and in-store technology have a significant impact on the retail and e-commerce trends taking hold in 2018. In 2017, trends surrounding subscription and box services, enhanced mobile retailer apps, and same-day or...
by Mike Rudat | Mar 28, 2017
Are Your Claims of Authenticity Having the Opposite Effect? “Branding is no longer what we tell the consumer; it is what the consumers tell each other it is.” — Co-Founder, Intuit After decades of exposure to the advertising industry’s various tactics,...
by Mike Rudat | Mar 16, 2017
Are Consumers Getting Overwhelmed by Choice? If you’ve never been overwhelmed by choice, then you’ve never tried ordering at the Cheesecake Factory. The menu is long, filled with pages on pages of drool-worthy options, and making a quick decision is almost impossible....
by Mike Rudat | Mar 14, 2017
Data Science and Market Research: Two Sides of the Same Coin It’s been called the sexiest job of the twenty-first century and the best job of 2016. No, it’s not personal chef, software engineer, or Professional Millennial Consultant (if only!): it’s data scientist....
by Mike Rudat | Mar 7, 2017
The Brands Millennials Love and What They Have in Common When it comes to appealing to Millennials, brands should never underestimate the power of an emotional connection. This constantly evolving target audience is faced with more choice than any generation that...
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