by Mike Rudat | Mar 2, 2017
3 Qualitative Research Methods and How to Use Them Qualitative research can be invaluable when it comes to hearing the voice of your target audience. Whenever your team is faced with consumer insights or market intelligence that leaves you asking why, the best course...
by Mike Rudat | Feb 28, 2017
Gamification and Market Research As anyone who has uncovered a truly groundbreaking consumer insight can tell you, market research can be pretty fun. But as the industry continues to evolve and adapt to new technologies, the opportunities for making research more fun...
by Mike Rudat | Feb 14, 2017
Competitive Advantage: Forget Loyalty and Focus on Habit Loyalty is a beautiful thing. It’s always nice to know you can depend on someone to be there for you, take your side, and—if you’re a business—buy your product or use your service. But unlike your personal...
by Mike Rudat | Feb 9, 2017
Keep Online Respondents Engaged & Focused with Projective Techniques—#TBT Edition As online market research becomes more prevalent, respondent fatigue and burnout are also becoming more of an issue. In order to ensure you will receive rich, actionable consumer...
by Mike Rudat | Jan 31, 2017
Is the Novelty of Your Product Really Its Most Appealing Quality? When it comes to marketing your latest product or newest service, most marketers would follow a similar instinct: they would emphasize how fresh, innovative, and game-changing it is. In other words,...
Recent Comments