by Mike Rudat | Jan 17, 2017
How to Use Storytelling Techniques to Bring Your Research to Life Everybody loves a good story. But as anyone who has tried to address a room of people has probably observed, attention is a fickle and inconsistent resource. Neuroscience tells us that we do concentrate...
by Mike Rudat | Dec 15, 2016
Market Research and Memory: How to Get Around Human Error Market research has made huge strides over the past few years, becoming more sophisticated in methods of data collection, study execution, and how we apply our findings. But at its core, research is still...
by Mike Rudat | Nov 17, 2016
3 Guidelines for Delivering an Insightful Research Report It makes sense to most folks that the research you conduct will only be as good as the data you collect. But we believe that there’s an extra component to research that holds just as much sway over whether or...
by Mike Rudat | Oct 27, 2016
The Three Elements of Customer Intelligence Learning everything about your customers isn’t accomplished overnight. Once you’ve designed, executed, and interpreted your market research study, you’ve likely found the answer to your key question. So how does this latest...
by Mike Rudat | Oct 4, 2016
Why Deciding to Conduct Market Research is Only Half the Battle Don’t get us wrong: market research is everything to us. What better way to meet the needs of your target audience than with wisdom gathered directly from them? But before you can get to the customer...
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