by Mike Rudat | Apr 6, 2017
Nestlé Offers Some Agile Best Practices for New Product Development When innovation is your job, you’re always looking for opportunities to improve. And for Derron Wrubel, Innovation Consultant in Consumer & Marketplace Insights at Nestlé USA, the area with the...
by Mike Rudat | May 31, 2016
How One Major Beauty Brand Avoided a Packaging Misstep Using Agile Market Research We’ve all heard the old saying, “beauty is only skin deep.” Well, the same goes for packaging: while an aesthetically appealing package may catch a consumer’s eye, it also needs to...
by Mike Rudat | May 26, 2016
No Contest Between Grocery Name Brands and Generics? Not Quite, Consumers Reveal You’re strolling down the aisle of your go-to grocery store and stop at the packaged mac and cheese. Do you go with that ol’ faithful brand in the blue box? Or do you choose the no-name...
by Mike Rudat | Apr 14, 2016
4 Research Pitfalls in the Beauty Industry and Tips to Avoid Them The beauty industry is changing quickly and drastically. The way we think about the industry as a whole is always changing and companies need to keep up with the constant shifts in consumers’ needs and...
by Mike Rudat | Jan 12, 2016
Case Study: How a Major Technology Company Used Agile Research to Prioritize and Refine App Names for German and U.S. Markets It’s no secret that the nature of the technology industry requires speed, iteration, and user feedback when it comes to creating and launching...
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