by Mike Rudat | May 31, 2016
How One Major Beauty Brand Avoided a Packaging Misstep Using Agile Market Research We’ve all heard the old saying, “beauty is only skin deep.” Well, the same goes for packaging: while an aesthetically appealing package may catch a consumer’s eye, it also needs to...
by Mike Rudat | Apr 14, 2016
4 Research Pitfalls in the Beauty Industry and Tips to Avoid Them The beauty industry is changing quickly and drastically. The way we think about the industry as a whole is always changing and companies need to keep up with the constant shifts in consumers’ needs and...
by Mike Rudat | Jan 12, 2016
Case Study: How a Major Technology Company Used Agile Research to Prioritize and Refine App Names for German and U.S. Markets It’s no secret that the nature of the technology industry requires speed, iteration, and user feedback when it comes to creating and launching...
by Mike Rudat | Sep 1, 2015
Valspar Webinar Recap: When Innovation Meets Shopper Insights Learn How Valspar Gained Deep Consumer Understanding Around a Reemerging Category Using Quick Reads In a recent survey we conducted, “The State of Agile Market Research,” only 16% of respondents were...
by Mike Rudat | Jun 30, 2015
Bumble Bee Foods Case Study: 3 Effective Ways Agile Research Helps Identify Winning Ideas Early On In our recent webinar with Bumble Bee Foods, we explored how agile market research equips researchers with vital consumer insights throughout multiple stages of the...
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