by Mike Rudat | Sep 14, 2017
How a Small Craft Beer Brand Utilized Agile Research to Test New Label Designs A Colorado brewing company, Alpine Dog Brewing, reached out to GutCheck about how to test new designs for their can and bottle offerings. With the competitive landscape in the current craft...
by Mike Rudat | Apr 6, 2017
Nestlé Offers Some Agile Best Practices for New Product Development When innovation is your job, you’re always looking for opportunities to improve. And for Derron Wrubel, Innovation Consultant in Consumer & Marketplace Insights at Nestlé USA, the area with the...
by Mike Rudat | Dec 20, 2016
Craft Beer Drinkers Want the Flavorful Choices to Keep Flowing If you want to go out for a beer in Denver, you’ll probably have to do a little research first. With more craft breweries per capita than 47 other states, we have plenty of options when it comes to ales....
by Mike Rudat | May 26, 2016
No Contest Between Grocery Name Brands and Generics? Not Quite, Consumers Reveal You’re strolling down the aisle of your go-to grocery store and stop at the packaged mac and cheese. Do you go with that ol’ faithful brand in the blue box? Or do you choose the no-name...
by Mike Rudat | Jan 12, 2016
Case Study: How a Major Technology Company Used Agile Research to Prioritize and Refine App Names for German and U.S. Markets It’s no secret that the nature of the technology industry requires speed, iteration, and user feedback when it comes to creating and launching...
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